‘Matriarch’ of Point Douglas pink crack cocaine operation sentenced to 10 years in prison


A woman dubbed the pink crack cocaine “matriarch” at the centre of a drug trafficking ring headquartered in Point Douglas has been sentenced to 10 years in prison.

Sandra Guiboche, 60, pleaded guilty last fall to conspiring to traffic cocaine as head of drug network

Police officers enter a white home, while a police vehicle is parked in front.
Winnipeg police enter a home in Point Douglas in March 2021 as part of Project Matriarch investigations. Sandra Guiboche was one of 26 people arrested in connection with a drug trafficking ring police said was being operated in the neighbourhood. (Walther Bernal/CBC)

A woman dubbed the “matriarch” at the centre of a pink crack cocaine trafficking ring headquartered in Winnipeg’s Point Douglas area has been sentenced to 10 years in prison.

Sandra Guiboche, 60, pleaded guilty last fall to one count of conspiring to traffic cocaine. On Tuesday, Manitoba Court of King’s Bench Justice Ken Champagne sentenced her to 10 years, saying the sentence would’ve been longer were it not for her age and health-related issues.

“This was her organization and she ruled it with an iron fist. She was the president and CEO. She was involved in every aspect of the drug organization,” said Champagne.

“The damage and devastation caused by drug trafficking originations supplying crack cocaine to the community is massive.… Ms. Guiboche was the kingpin.”

Crown prosecutors were seeking 10 years in prison for Guiboche. Her defence lawyers, including Saul Simmonds, sought seven to eight years.

More to come.


Bryce Hoye is a multi-platform journalist covering news, science, justice, health, 2SLGBTQ issues and other community stories. He has a background in wildlife biology and occasionally works for CBC’s Quirks & Quarks and Front Burner. He is also Prairie rep for outCBC. He has won a national Radio Television Digital News Association award for a 2017 feature on the history of the fur trade, and a 2023 Prairie region award for an audio documentary about a Chinese-Canadian father passing down his love for hockey to the next generation of Asian Canadians.

With files from Caitlyn Gowriluk